It's that Upfronts time of the year

In case you might have blinked, the annual network Upfronts were this week. It’s the annual ritual where the major networks roll out their new fall schedules with great fanfare and entice Madison Avenue to buy advertising “upfront” for these new schedules based on a few clips and pilots that will be retooled or scrapped, committing billions of dollars on nothing more than blind faith. As I describe the process in my play – it’s as if you put an off-track betting window in a mental institution.

But this year it’s all been very low key, which begs the question – if the networks themselves aren’t excited about these new schedules why should we be? The networks claim they’re now adopted a new business model, programming year round. What that means is they’re waiting until midseason to roll out most of their new product (or recycled shows picked up after other networks canceled them).

In the past that’s been a good strategy, launch shows without the clutter and competition of all those fall premieres. But now that they’re all launching them together in January what’s the point? It reminds me of a bit from a HONEYMOONERS episode. Ralph and Ed have to move a heavy dresser. Ed gets the brainstorm that it would be easier if they removed the drawers. So they do… and then put them on top of the dresser.

Certainly the writers strike has been a factor. But I think the networks see that more as a convenient excuse to make fewer pilots and spend less money. In that regard I can’t blame them. For years they’ve wasted gobs of money on scripts and pilots that never got on the air. Their batting average has to be worse than Andruw Jones’.

But the answer is not to make fewer pilots. It’s to make BETTER pilots.

Hire the right people and let them carry out their vision. Trust them.

THE SOPRANOS never could have been hatched in the current system where the creator is bombarded with helpful input. Neither could SEINFELD, THE SIMPSONS, DESPERATE HOUSEWIVES, THE WIRE, FAMILY GUY, LOST, ER, DEXTER, and all those other good, I mean HIT shows.

Take a chance – set up your own off-track betting window. Let someone like James Gandolfini star in one of your shows even though he has a face like a knee. Give a writer who’s old enough to have a colonoscopy a shot to do the show he’s always wanted to do. You could be hugely rewarded.

And that excitement that is so clearly missing this Upfronts season will be back. Your horse will finally come in. .. while the so-called “experts” put all their money on K-VILLE to win.