Ruffled Peacock feathers

Or "how I caused a MAJOR shitstorm at NBC".

In 1974 I worked in the research department of NBC. We were in the process of testing that year’s pilots. It was not a good batch. FRAUD SQUAD starring Frank Sinatra Jr., (to this day I believe the worst testing show in history. Not only did the audience not like Frank Sinatra Jr. as the head of the LAPD Fraud Squad, they felt he was dishonest), DOCTOR DOMINGO with Desi Arnaz (trading in Lucy for a talking parrot), the BOB CRANE SHOW (Crane goes back to college, coeds beware), etc. NBC was in a big slump and their development slate was a pack of dogs.

One night during this testing period NBC aired a MOW called “A Case of Rape” starring Elizabeth Montgomery. It got huge numbers. So as a goof I wrote an internal memo to the research department recommending NBC do this as a weekly series.

Well, somehow the memo got out and was released to all department heads including the President of the network, Marvin Antonowsky. He was known as the “Mad Programmer”. Probably that incident is how he got his name. Marvin went bat shit. I was summoned to his office to make a formal apology. Wisely, I did not take that opportunity to drop off my spec script.

My tenure at NBC ended a couple of weeks later when I got a disc jockey job in Detroit. And that ended my venture into the corporate world. But who knows? If I didn’t make that faux pas maybe I would have risen up through the ranks. After 33 years I bet I'd be Vice President of Children’s Programming today.