To underscore what I said yesterday about “trailer moments”, my writing partner and I were called in last year to help out on a trailer. A major studio was assembling the trailer for their big January comedy and realized, there wasn’t one big joke in the entire movie. What’s astounding is that it took them that long. They couldn’t tell from the script? Or the dailies? Or the rough cut? Or a preview screening?
But once they did realize they had a 90 minute comedy with less laughs than a C-SPAN briefing they snapped into action. But instead of spending the money to fix the film, they decided to improve the trailer. David and I were hired to write ONE JOKE. They would reshoot a scene to include our joke although it wouldn’t make the final cut of the film (because who needs one laugh?).
So we did, the trailer played, the movie was just as bad as always and it became a boxoffice success.
And now I’m praying for a sequel.
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